Legal basis

Type of processing

Legitimate interests

Our legitimate interests are: to run, grow and develop our business.  marketing, market research, and business development to provide goods and services to our customers,  make and receive payment, provide customer services and to know the customer we are providing goods and services to.  to protect our premises, assets, staff, and interaction with our customers.

processing your account application, managing changes to your account, and responding to queries from you.  communication with you in response to your enquiries and interest in our products and/or services.  processing data you give us about your customers for the purposes for which you provide us with data and as a record of any sale and delivery.  placing orders and related notifications. making deliveries to you and your customers. managing payments. managing warranty claims.  monitoring your account activity. marketing to you. sharing your information with other businesses for profiling and statistical analysis.

As part of this activity, we combine various categories of personal information we collect about you.  For example, we combine personal information from your online interactions, or the goods you buy from us,  for the profiling and statistical analysis of product popularity.

for market research to continually improve the products and/or services we offer.  prevention and/or detection of fraud and other criminal activities.  monitoring and development of our sites, including the safety of staff, contractors and visitors which could include AI.  to verify the accuracy of data we hold about you and create a better understanding of you as a customer.  to correspond or communicate with you.  to comply with your requests (e.g., marketing opt-outs stored in suppression lists).  assess and improve customer service through recordings of calls (including AI assistance), and management of queries, complaints, or claims.

Performance of a contract

The personal information you provide may be processed when it is necessary for us to:  enter or perform a contract with you. supply you with any products or services,  or where you are in discussions with us about our products or services.

processing your account application, managing changes to your account, and responding to queries from you.  communication with you in response to your enquiries and interest in our products and/or services.  placing orders and related notifications. making deliveries to you and your customers.  managing warranty claims. when you enter an online competition or promotional feature,  to administer the competition or promotion and notify winners.