Profile range adopts simplified and strengthened offer in new look design
Farécla is pleased to announce a new chapter in the brand history of its Profile range aimed at marine and industrial users of polishing compounds and waxes.
Painstaking customer research and consequent product development resulted in a streamlined, upgraded range with a new design that offers significantly enhanced clarity and information to assist the user. Part numbers are unchanged except where a new size or formulation has been introduced.
The new range features:
- Reintroduction of a number scale alongside product names as an indicator of coarseness
- 2 new upgraded formulations – for Profile 350 Premium Liquid and Profile 700 Finish
- Premium Liquid – ultralow VOC, cleaner in use and an enhanced gloss
- Finish – zero VOC and very easy wipe off
Pot Changes
Farécla has used the packaging rebrand as an opportunity to advance the green credentials of Profile 100 Heavy Cut Paste Compound by switching away from a pot made from 100% virgin plastic into a pot that contains a significant proportion of recycled plastic. As a consequence, the new pot and lid are grey not white. At the same time, to reduce the incidence of breakages in transport the product will revert to its original 3kg in the pot from the current 3.2kg with the price per pot reduced pro rata.
In pursuit of simplicity the new range features fewer products. Profile Advanced is being deleted, and 2 older style legacy products (Profile Premium Paste and Profile 300 Paste) will not be part of the new range although they will continue to be manufactured while demand in selected world markets warrants. As paste products both will make the same change as Profile 100 Heavy Cut Paste i.e. into the more environmentally friendly grey pot and lid with fill switching in both cases to 3kg, with their price per pot reduced pro rata respectively.